Q-Petfood Natural Happiness
In the Netherlands, Q-Petfood offers a wide range of frozen fresh meat products for dogs under the Smuldier brand. With a market share of 14% by value, the brand is the market leader in the supermarket dog food segment.
Besides being present in Dutch supermarkets, Q-Petfood is available in the nation’s ‘garden & pet’ retail channel.
The ambitions extend beyond the Netherlands; Q-Petfood sees great opportunities for its concepts abroad. In the context of these international plans, the company will introduce an international brand (PetFoodie) on the market in early 2024. All existing Q-Petfood products, including new concepts, will be available to international retailers under the brand PetFoodie. PetFoodie will be presented widely at Interzoo in 2024. For information on the current Q-Petfood portfolio, please see smuldier.nl.
PetFoodie stands for natural enjoyment for pet and pet owner!
√ PetFoodie: the most delicious dog & cat food!
√ PetFoodie: 100% natural fresh quality meat
√ PetFoodie: Without artificial colours and flavours
√ PetFoodie: Without preservatives
√ PetFoodie: Gluten-free
√ PetFoodie: available in various packages and flavours
Q-Petfood Natural Happiness
We are Q-Petfood, a pioneer in unlocking the huge potential offered by natural pet food for dogs. Q-Petfood stands for natural enjoyment for both pets and owners! 100% natural ingredients for the most delicious pet food, that’s our goal! We’re introducing 100% natural fresh quality meat to the market, with the Smuldier brand as market leader in the pet food segment:
√ Smuldier: the most delicious dog food!
√ Smuldier: as a base or combined with kibble
√ Smuldier: available in various different flavour variations
√ Smuldier: easily and hygienically stocked in the freezer
Q-PETFOOD
PIONEER IN NATURAL PET FOOD
Our core values
The Q-Petfood core values in 3 Q’s
Quirky: we do things our own way. The pet food sector sometimes appears to have gone a little too far where segmentation and claims are concerned. We have a very down to earth pet food perspective. We’re not aiming for some sort of revolution, but instead are actually looking at ways of allowing pet food to return to normal.
Questions: we don’t take anything for granted and we don’t simply accept things as the truth. We’re curious by nature and constantly ask ourselves whether we have the right insights and concepts to improve the user experience of both our loyal four-legged friends and all ‘pet parents’.
Quality: the quality of our work and our products comes first in everything we do.
Pet owners and their dogs can rest assured they can safely enjoy our qualified products, based on the latest scientific insights.
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